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HYUNDAI ‘H Clean α’

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brand identity visual identity Character design graphic design


HYUNDAI ‘H Clean α’
We planned and designed the visual design of ‘H Clean Alpha’, Hyundai E&C’s fine dust reduction solution.
We designed a character using alpaca, an herbivore animal, and designed and created an application promotional brochure, drawing book, light bag, and package.
Alpacas are herbivores that live in clean natural environments with cool, clean air.
Alpacas who love clean air are at ‘THE H and Hillstate Apartments.' 
This is the story of ‘H Clean α’, which tells the process of creating clean air inside.

brand identity visual identity Character design graphic design
brand identity visual identity Character design graphic design
brand identity visual identity Character design graphic design
brand identity visual identity Character design graphic design
brand identity visual identity Character design graphic design
brand identity visual identity Character design graphic design
brand identity visual identity Character design graphic design
       
brand identity visual identity Character design graphic design
   
brand identity visual identity Character design graphic design
       
brand identity visual identity Character design graphic design
       
brand identity visual identity Character design graphic design
       
brand identity visual identity Character design graphic design
       
brand identity visual identity Character design graphic design
       
brand identity visual identity Character design graphic design
       
brand identity visual identity Character design graphic design
       
brand identity visual identity Character design graphic design
       
brand identity visual identity Character design graphic design



https://maumstudio.co.kr/HYUNDAI-H-Clean-a-H

Client: Hyundai E&C
Role: Visual Identity
Creative Direction: Dalwoo Lee
Design: Dalwoo Lee, Yoonji Lee, Jaewon Chung
Photo: Juyeon Lee

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HYUNDAI ‘H Clean α’
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seoul, Korea, Republic of

HYUNDAI ‘H Clean α’

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives